Seller Information - Eric McCartney

Do it right the first time, call Eric today! * * * Interview your REALTOR® . Ensure that you know all your costs before signing. * * *

Text Box: Selling a home can be the largest business transaction most of us will ever make. It is time consuming and complex. Its outcome is far from certain. Eric can help to ensure that you come out a winner. Not a loser. Arriving at an accurate estimate of value for your home is one of the most important jobs. This entails analyzing your home and comparing it to other similar houses for sale or recently sold in the neighbourhood. It may also involve a broader market survey using sales statistics available. In the end, you will be sure the price you set reflects the true value of your home under current market conditions. It is up to you what you want to sell your home for. Eric can provide the information to help you make an educated decision. A price you can live with. Eric can provide you with the following services: Experience / Education / Proven Record Video and / or Slide Show tour of your home. Custom Web site with your address Google Ad Word Professional staging consultation Daily attention to your listing Updates in the form/time you want them. Detail multi-page brochure. Custom signage Air Miles Memory CD/DVD On-line Appointments Publications such as “The Real Estate Book®” Real Estate Channel Television 260 Professional cleaning service. Every option used on MLS.ca / REALTOR.ca Exposure: Century21.ca, Upper Canada Mall, Bob Villa, + numerous other Web sites. Custom Open House Music CD Concierge services Discounts from C21 Heritage partners. Donations to local charities. Click here to view Partner Discounts Plus + + + + + + + NEVER sign a Listing Agreement for more then 60 days. Why? Do you really want to be locked into a contract if you made the wrong choice? Someone You Can Trust -The most important thing when choosing a real estate professional is to find someone you can trust. Eric has a history of success and integrity in real estate that you can depend on. Eric is an experienced negotiator with expert knowledge of the local market. You can count on Eric to always work with your interests in mind, and to represent you and your wishes to the best of his ability. Commitment - In the least amount of time possible, Eric will get you the best price on a home that is perfectly suited to meet your requirements, not just today, but for years to come. Best Service - Choosing a real estate representative who has the tools, skills and experience to make your dream a reality can be as challenging as the home buying process itself. Let Eric make it simple for you. Always in Touch - Good communication is the cornerstone of any successful relationship. You can count on Eric to provide you with the information you need on a schedule and in a manner that suits your requirements. Eric wants the same thing - to be 100% satisfied, both with his service and with your new property. Eric will involve himself in your home search as much or as little as you like, and will communicate information to you on a schedule and in a fashion that suits you best. Eric’s goal is to make every customer a customer for life. If you are looking for a detailed, quality approach to real estate give Eric a call. You will never have to be concerned about speaking to an un-registered so called “team” member, other then his receptionists. Marketing Fees are becoming common practice with some REALTORS®. A marketing fee is charged to a cooperating brokerage who brings a buyer into purchase your home. In Eric’s opinion, he does not agree with this practice on regular real estate listings for numerous reasons. Before hiring any REALTOR®, Eric urges you to contact the Real Estate Council of Ontario (RECO). RECO’s purpose is to protect you, the consumer. Speak to the REALTORS® past clients, not just the ones the REALTOR® has given you. Speak to your family and neighbours, ... Also, obtain the services of a GOOD Real Estate lawyer. Don’t sign anything without allowing your lawyer to review it first. If you are buying a property, shop for a reputable Home Inspector. Both NACHI and OAHI are registered associations. Interview your home inspector. Find out exactly what he/she will do. Example: Will the home inspector go on the roof? What will they cover if they missed something? … Ask your REALTOR® / yourself the following; 1. How much labour will you spend weekly on my listing? 2. How much money will you be investing? 3. Who’s in control? 4. Are you charging other REALTORS® a fee to sell my home? Example: Marketing Fee 5. What experience do you have as a Buyer REALTOR® & a Seller REALTOR® ? 6. Ask yourself; Do I trust this person? Am I comfortable with this person? 7. Can you provide me with references / testimonials? 8. What knowledge do you have of the area? 9. What education do you have? 10. Is Real Estate your fulltime job? 11. How do you contribute to my community? 12. Ask to see actual listings the REALTOR® has SOLD in the last year. 13. Does the REALTOR® have a Web site? If so, how often is it updated? How many hits daily does it receive? 14. Are you mainly a listing REALTOR® . Listing Realtors usually market using newspapers / flyers / bus benches … that is the OLD way of marketing. The REALTOR® is marketing themselves making YOU think they are working on your home. 15. How will you market my home? 16. Will I receive a professional market analysis? 17. What percentage of your business is based on referrals? 18. How are you perceived by your colleagues within the industry? 19. Have you ever been disciplined by any Brokerage you have worked for? 20. Have you ever been disciplined by RECO, TREB, YRREB, … 21. Have you ever been sued? 22. Do you have support staff? If yes, will you take responsibility for the errors they create? 23. If I leave you a message, how long will it take you to contact me? Will you guarantee this time? 24. Do you plan on going on vacation over the next “X” months? 25. Can I TERMINATE my listing anytime? Know the difference between TERMINATION and SUSPENSION. 26. How many homes are you currently marketing? If the REALTOR® is marketing more then four at the same time ask yourself if you are really getting your money’s worth. 27. Will you be marketing my home on more then one Real Estate board? Example: If your home is located in Innisfil, will it be marketed on both the Barrie & Toronto boards. Obtain proof. 28. If there is an inquiry on my home who responds? How quickly? 29. How long have you lived in this region? 30. How does your average sale price compare to list price? NOTE: A number of REALTORS® are terminating listings & putting them back up as a new listing. Ensure you have the ENTIRE history. 31. What marketing plan do you have that is different from everyone else's? 32. Do you have any marketing materials of your listings I can review? 33. What commission do you charge? What if I sell the home myself? 34. What is your marketing / pricing philosophy 60 days or more down the road? 35. Are you thorough and complete when you upload my listing? 36. Do you have a Resume? 37. Are you automated with a personal facsimile machine, Blackberry, mobile, pager, …? If you are planning on selling your home, interview at least four REALTORS®. You maybe surprised! Good Luck!

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Text Box: How to Sell Your Home Book Eric provides all his clients who are selling with this book. This is the companion to the “How to Buy a Home book”. The purpose of this book is to help make the selling experience as simple and stress-free as possible.

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Text Box: Heritage Group Ltd., Brokerage Independently Owned & Operated. Office: (905) 895-1822 1-800-463-0002 Ext. 2216

Eric M Cartney

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Real Estate Broker